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{"id":396,"date":"2013-02-07T14:46:27","date_gmt":"2013-02-07T14:46:27","guid":{"rendered":"http:\/\/strategyexecutioninstitute.com\/?p=396"},"modified":"2013-02-07T14:46:27","modified_gmt":"2013-02-07T14:46:27","slug":"42-instant-gratification","status":"publish","type":"post","link":"https:\/\/strategyexecutioninstitute.com\/?p=396","title":{"rendered":"#42 Instant gratification"},"content":{"rendered":"<div class='kindleWidget kindleLight' ><img src=\"https:\/\/strategyexecutioninstitute.com\/wp-content\/plugins\/send-to-kindle\/media\/white-25.png\" \/><span>Send to Kindle<\/span><\/div><p>To teach and educate, and to change behavior, you have to first grab your co-worker&#8217;s attention. How you do it this is a deeply cultural issue. <\/p>\n<p>Do you depend on grabbing their attention by creating urgency? If yes, you know that after a while it becomes more and more difficult to find ways to raise urgency. When &#8220;urgency fatigue&#8221; sets in, you know that people have wised up to your lack of planning and tendency to escalate needlessly.<\/p>\n<p>Do you tend to grab their attention by presenting facts and logic? If yes, then you know co-workers are like &#8220;tourists,&#8221; they will look, listen, applaud, and then move on. The assumption is &#8220;someone else will take action.&#8221;<\/p>\n<p>The best way to grab attention is to make an important message deeply personal and tie it to each person&#8217;s success. If your co-worker can see how they stand to gain or lose, they will not only pay attention, they will reach out and take initiative.<\/p>\n<p>Time to stop being the &#8220;town crier,&#8221; get in there into the trenches and whisper the message into your co-workers ears. This is difficult to do even in small companies, really hard to do in large enterprises. You just have to figure out a creative way to do it well.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To teach and educate, and to change behavior, you have to first grab your co-worker&#8217;s attention. How you do it this is a deeply cultural issue. Do you depend on grabbing their attention by creating urgency? If yes, you know that after a while it becomes more and more difficult to find ways [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_s2mail":""},"categories":[13,18],"tags":[],"_links":{"self":[{"href":"https:\/\/strategyexecutioninstitute.com\/index.php?rest_route=\/wp\/v2\/posts\/396"}],"collection":[{"href":"https:\/\/strategyexecutioninstitute.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/strategyexecutioninstitute.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/strategyexecutioninstitute.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/strategyexecutioninstitute.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=396"}],"version-history":[{"count":0,"href":"https:\/\/strategyexecutioninstitute.com\/index.php?rest_route=\/wp\/v2\/posts\/396\/revisions"}],"wp:attachment":[{"href":"https:\/\/strategyexecutioninstitute.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/strategyexecutioninstitute.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/strategyexecutioninstitute.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}