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A few blogs have talked about internal interfaces<\/a> and the need to manage them. Here is a YouTube video that captures the challenges between marketing and sales with clarity.<\/p>\n

<\/iframe><\/p>\n<p>Now the key challenge is: even though these problems are well known, well documented, why does almost every organization have communication gaps between marketing and sales?<\/p>\n<p>Some of this is inherent in the differences in roles and responsibilities. Some of it is due to lack of leadership skills, the rest are because of sloppiness.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A few blogs have talked about internal interfaces and the need to manage them. Here is a YouTube video that captures the challenges between marketing and sales with clarity. Now the key challenge is: even though these problems are well known, well documented, why does almost every organization have communication gaps between marketing […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"yes"},"categories":[19,6,12,13,15],"tags":[],"_links":{"self":[{"href":"https:\/\/strategyexecutioninstitute.com\/index.php?rest_route=\/wp\/v2\/posts\/842"}],"collection":[{"href":"https:\/\/strategyexecutioninstitute.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/strategyexecutioninstitute.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/strategyexecutioninstitute.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/strategyexecutioninstitute.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=842"}],"version-history":[{"count":13,"href":"https:\/\/strategyexecutioninstitute.com\/index.php?rest_route=\/wp\/v2\/posts\/842\/revisions"}],"predecessor-version":[{"id":855,"href":"https:\/\/strategyexecutioninstitute.com\/index.php?rest_route=\/wp\/v2\/posts\/842\/revisions\/855"}],"wp:attachment":[{"href":"https:\/\/strategyexecutioninstitute.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/strategyexecutioninstitute.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/strategyexecutioninstitute.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}