Author Archives: ven00kat

#177 The consultant’s bench

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Often, it is not practical to hire all the expertise as full time employees. Specialized knowledge,  seasonal fluctuations, and short term projects require the use of consultants. While this is all well and good for customers who hire consultants, the story is challenging from the consulting company’s point of view. Employee turnover makes the business difficult. Retaining employees is good for any business and it is not different for a consulting company.

Managing the employee portfolio may be a way to mitigate risks. For example, four groups of employees can be found at a consulting company:

  • The career consultant. This person has been and will always be a consultant. The pros: he or she has a deep understanding of the business. The cons: he or she lacks the operational experience that can be had only by being a customer of a consulting company.
  • Consultants early in their growth cycle. These are the junior folks, bright, and typically, fresh out of college. The pros: they are easy to train and cost less. The cons: they need supervision and may create rework due to their inexperience.
  • Consultants in mid career. These are folks who are looking for a change of scene. Having worked with customers, they feel consulting would be a good way to apply their knowledge and skill, as well as prepare for higher responsibilities. The pros: they have a marketable resume. The cons: their stay may be short lived if they are not able to adjust to the travails of consulting.
  • Consultants late in their career: These folks have been round the block more than a few times. Their experience beefs up the consulting company’s profile. The pros: they bring wisdom to the table. Their real life experience is invaluable when convincing customers to sign on the dotted line. The cons: they may have lost their “fire” and may be looking to coast, creating a conflict with consulting companies that are hard charging and growth oriented. Further, they may not keep their skills current and may lack the energy of those early in their career, their inflexibility thus becomes a liability.

A good mix of the above will ensure a well rounded and strong bench. Attrition is not a bad thing if two conditions are true:

  • There is a formal plan and program to prevent attrition.
  • Those who leave are treated as future customers.

This is generally true for all companies, but consulting companies can look to building a stronger bench by considering some of the practices listed above.

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#176 Immersion

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Cross functional partnership is an oxymoron. Typically one of the participants has the more dominant role and will make the final call on crucial decisions. For example, the finance and marketing departments may claim to have a “partnership” but marketing will ultimately decide how to invest in the marketplace. The finance department may advise and monitor best practices to ensure ROI, but it is a really bad idea to let finance make the call on customer generation and retention investments. This is because marketing is closer to the customer than finance.

Both parties are able to amicably work out issues for the most part. One reason for this is that a best practice in finance is to assign a financial analyst to the marketing department. This person’s job is to develop a deep understanding of what marketing does, understand the vocabulary and intent, and provide guidance in the language used by marketing. The marketing department will not hire anyone to do the same with finance.

No matter how hard the financial analyst works, they will never see the world the way marketing does. In an ideal world, the financial analyst would be a former marketing person. This idea is so impractical, it simply will not happen. Marketing people do not become financial analysts, or vice versa.

The original problem still remains. In cross functional collaboration, how do you see the world though your partner’s eyes? How do you see this without having done their job?

A few best practices are to sit in the other department’s staff meetings, take a couple of courses to learn the vocabulary, shadow one or two people to see what they do, visit their customers to understand the real life problems. In other words, try to immerse yourself in their world to improve your empathy.

This is true for any two departments of your choice.

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