Category Archives: Culture

#66 Being “mainstream”

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A former boss once commented, “We need to make you more mainstream.” It was meant to be a helpful comment, and I took no offense.

Clones with a slight differentiation do well in the workplace. A mentor of mine advised me, “If you talk and look like your audience, you will be considered intelligence. Yet another boss coached me thus, “You will be sent to talk to the person you sound like the most.” The “slight differentiation” is useful to make you interesting, but not “deviant.”

You are different. Dare to be different. But don’t confuse being different with the need to walk around with a chip on your shoulder. And, don’t go on a crusade.

Being “mainstream” may help you “fit in” and be “socially acceptable” but it will dampen your efforts to be the best you can be. Be yourself, but when you communicate, target your audience, so you win them over and gain support for your ideas.

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#64 “Mystery shopper”

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The “Mystery shopper” concept is very valuable in marketing. It is useful to measure how your organization is doing in external facing activities. You can learn how your sales force engages leads (or not), how customer service creates up sell and cross sell opportunities (or not), and how your vendors are representing your company in the marketplace (or not).

Now extend the concept to the workplace where you are working on your leadership skills. It is unnerving to wonder if you are speaking to a “Mystery shopper” and you don’t know it. But this should not be a surprise. You are under constant scrutiny, whether you know it or not, whether you like it or not.

Then why do you or your co-worker behave as if no one is watching? Reckless and insensitive behavior in the workplace will come down if you develop higher self-awareness and self-control. Even if it is developed out of fear and anxiety caused by a “Mystery shopper.” Over time it will become a way of life and a core part of your personality.

For kids, the “Mystery shopper” is Santa Claus. They are warned that “Santa is watching” and the quantity and size of Christmas gifts depend on whether they were naughty or nice. This is convenient, but poor training. Once the kids grow up and learn there is no Santa Claus, once they earn an income so they can buy whatever they want, whenever they want, the desire to be “nice” is no longer “inside out.” This may explain why extrinsic rewards do not always drive long term behavior changes in a sustainable way.

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