Category Archives: About Us

#100 Blog Post #100

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This is blog post #100.

Sounds like a big milestone, but its only been three months of daily blogging. I did let it slip a couple of days but got back on track. “They” tell me consistency is key in blogging. That is not only true for blogging, and useful in other parts of work and life as well.

I share my daily insights in these blogs. I target readers who execute (or are trying to execute) business strategy in the workplace. The current theme is to find applications for my book. At some point, I may transition to other themes relating to strategy execution.

Thank you for reading, please invite your friends who you think might benefit from reading these blogs.

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#6. A ‘Focused’ Approach

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The essence of good strategy is to have ‘focus’ and to ignore distractions.  This will be reflected by clearly defining Programs and the intended audience, and also publishing who may not benefit from the Program.

Designing a Program that is for ‘everyone’ or a ‘broad’ audience is not an invalid strategy.  The reason for our ‘focus’ is simply to increase our chances of being effective and also to make it easier to shift focus if there is no benefit in offering a Program for a defined audience.

There is a cause-and-effect relationship between understanding audience needs and having a well defined Program.  One will invariably lead to and reinforce the other.

If there is no benefit, then there was an error in audience selection, or gaps in Program definition or finally, faulty execution.  The situation to avoid, in our eyes, is that people sign up for a Program and then find it is ‘not for them’.

The Programs we offer are not for everyone, by design, it is our responsibility to educate our audience the best we can.

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