#218 Advice

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There is no shortage of advice in this world. There are two reasons:

  • The advent of “content marketing” and nurture programs means that more and more individuals and companies are eager to show their thought leadership. You can get blogs, ebooks, white papers, and all kinds of cool info graphics to help you understand and solve your problem.
  • Culturally, we feel a sense of fulfillment when we give advice, and that advice is used to improve someone’s life. This leads to a frenzy of advice giving, hoping that out of quantity will come quality. Some cultures where the barriers to privacy are lower, almost every Tom, Dick, and Harry will give you advice on how to live your life and do your work.

Be open, but be careful. It is likely most advice givers are a waste of time, trying to further their agenda, not yours. Once you are clear about your goals, you can separate the good advice from the bad.

Don’t go around handing out advice like candy. Target your audience, not every advice you give will be accepted, but don’t train your audience to ignore you when you give advice.

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