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As a leader you have to drive change. You have to connect and communicate with your audience.

You may tell them what they want to hear to win their trust. Most people like and respect those who look like them and talk like them.

Real change requires people to hear messages they need to hear. If you sound different when asking for change, it is natural, you are speaking “differently.” If you ask for change while sounding like your audience, they might feel you are manipulating them. If you stick out too much, you risk rejection and even banishment.

To drive change, you have to be bold, be creative, commit yourself, and find a way to get your audience to listen, and act with accountability. Martyr yourself only in extreme circumstances. Most situations in the workplace require a systematic and methodical approach to change, it is not necessary to go on a crusade to get your job done.