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The Chinese environmental activist Wu Dengming had this motto for his organization, Chongqing Green Volunteer League.

“Action, not words.”

A quick review of his obituary in The Economist shows that he lived by these words.

Did he create the motto and then work to live by them, or did he choose a motto describing his core values and behavior?

It does not matter. What matters is that his motto and behaviors were consistent and aligned.

What is your motto? What are your behaviors? Are they consistent and aligned?