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There is a lot of talk in leadership literature about initiative and accountability. But this does not mean you take on each and every problem that bothers you in the workplace. You have to prioritize and take on the vital few challenges. And, in every case, assess your co-workers’ readiness for your messages.

If your co-workers are not ready for your message, then you have an uphill battle. This does not mean you don’t take on the challenge, all it means is that if your audience is not ready, you have your work cut out for you.

Your co-workers may want to change, but may not be ready for change. Your first task is to get them to a state of readiness. This includes creating a value case, showing what’s in it for them, giving them a reason to change now, and being the cheerleader, not the critic.

Once your co-workers are ready for change, then you can go to work on executing to your plan.