#299 Defining strategy #2: your vision

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Read the intro and #1 to prepare for this step.

You are now ready to visualize the future that will be created when you keep your promise. Since this is about the future and not about the present, your visualization will, by definition, not be true today. In fact your listener may even be skeptical, they may not be able to see how you can achieve your vision with your current capabilities. Your vision has to be worded to draw in the naysayers and convert them from skeptics to sponsors.

No one likes post-dated checks, therefore your visualization has to be compelling enough for the listener to wait for it to become a reality. The listener has to say, “Yes, I want that!” The vision has to inspire people to aspire for the vision. Ideally, the listener will want to participate in achieving the vision.

It is likely you will start with a vision, not a promise. There is nothing wrong with that, make sure you clarify your promise after you have drafted your vision statement. If you have a vision, your promise exists, you just need to tease it out and find the right words to express it.

(Thanks again to Kate for the insight)

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