#48 Whitespace

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It is comforting to come to a predictable work place. Comforting, but boring if done for long periods.

A work place that is 100% predictable is probably not innovating or pushing the envelope. Either their customers are not demanding enough or perhaps there is no competition or other burning platform to rally around to drive change.

If you want to work in a fun and exciting workplace, actively look for “whitespace.” These are the difficult problems that everyone wants solved, but no one wants to step up to solve it. Identify the whitespace, reward those who jump on the opportunity to take over the whitespace. Be sure to set the right priority so that people are not spread thin. Find the right sequence and do the top 2 or 3 items well, instead of doing a number of things badly. The illusion of progress when you do many things, may well turn out to be just that… an illusion.

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