#94 Internal interfaces: a case study

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A few blogs have talked about internal interfaces and the need to manage them. Here is a YouTube video that captures the challenges between marketing and sales with clarity.

Now the key challenge is: even though these problems are well known, well documented, why does almost every organization have communication gaps between marketing and sales?

Some of this is inherent in the differences in roles and responsibilities. Some of it is due to lack of leadership skills, the rest are because of sloppiness.

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