#7 Today versus Tomorrow

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“Being in the moment” will maximize your pleasure and minimize your pain. Or will it?

“Being in the moment does not mean “living like there is no tomorrow.” Take time to plan, and mitigate risks. Have contingency plans. Be mindful, not reckless.

Finding the balance is a lot like calibrating a musical instrument. It may take time, patience, and skill. But it is worth it. If you want instant gratification or don’t make the effort to tune your instrument, you’ll get bad music.

If your organization does not reward thoughtful action, don’t fight it. Adopt behaviors that signal your ability to adapt to the urgency demanded by your organization, be creative in finding time and resources to plan for tomorrow.

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#6. A ‘Focused’ Approach

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The essence of good strategy is to have ‘focus’ and to ignore distractions.  This will be reflected by clearly defining Programs and the intended audience, and also publishing who may not benefit from the Program.

Designing a Program that is for ‘everyone’ or a ‘broad’ audience is not an invalid strategy.  The reason for our ‘focus’ is simply to increase our chances of being effective and also to make it easier to shift focus if there is no benefit in offering a Program for a defined audience.

There is a cause-and-effect relationship between understanding audience needs and having a well defined Program.  One will invariably lead to and reinforce the other.

If there is no benefit, then there was an error in audience selection, or gaps in Program definition or finally, faulty execution.  The situation to avoid, in our eyes, is that people sign up for a Program and then find it is ‘not for them’.

The Programs we offer are not for everyone, by design, it is our responsibility to educate our audience the best we can.

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